Shopware Data Layer Extension

This guide walks you through integrating TAGGRS into Shopware 6 using the official TAGGRS extension.
This tool enables you to reliably collect and manage your Shopware customer interaction data, reducing data loss from browser limitations and ad blockers, and maintaining compliance with privacy laws.

Extension features

Integrates easily with Google Tag Manager
Based on the GA4 Data Layer Protocol
Compatible with Server-side Tracking (sGTM/TAGGRS)
Supports Enhanced Conversions

Download the extension

Configuration

Open Extension Manager

Log in to your Shopware dashboard.
Navigate to "Extensions" → "My Extensions" in the left sidebar.

Upload the extension

Click "Upload extension" to add the new plugin.

Install and activate the extension

Select the downloaded ZIP file.
Click "Install", then "Activate" the TAGGRS Extension.

Configure the extension

Enter your GTM ID and SST URL (provided via your TAGGRS dashboard).
To enable Enhanced Ecommerce tracking, check the box to forward customer data.

Useful resources

Find expert support

TABLE OF CONTENTS

Extension features Configuration Useful resources