Shopware Data Layer Extension

This guide walks you through integrating TAGGRS into Shopware 6 using the official TAGGRS extension.
This tool enables you to reliably collect and manage your Shopware customer interaction data, reducing data loss from browser limitations and ad blockers, and maintaining compliance with privacy laws.

Extension features

  • Integrates easily with Google Tag Manager
  • Based on the GA4 Data Layer Protocol
  • Compatible with Server-side Tracking (sGTM/TAGGRS)
  • Supports Enhanced Conversions
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Download the Shopware extension
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Configuration

Open Extension Manager

  1. Log in to your Shopware dashboard.
  2. Navigate to "Extensions" → "My Extensions" in the left sidebar.

Upload the extension

Click "Upload extension" to add the new plugin.

How to upload the TAGGRS shop aware extension for your ecommerce

Install and activate the extension

  1. Select the downloaded ZIP file.
  2. Click "Install", then "Activate" the TAGGRS Extension.

Configure the extension

  1. Enter your GTM ID and SST URL (provided via your TAGGRS dashboard).
  2. To enable Enhanced Ecommerce tracking, check the box to forward customer data.
How to configure TAGGRS Shopaware extension for your ecommerce
DOCUMENTATION V1.3
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