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Install Eulerian Server-side Tracking

This guide explains how to configure and deploy the Eulerian Marketing Platform template, included in the All Platforms Combined Template, in a Google Tag Manager Server-Side (sGTM) container using TAGGRS.
By using TAGGRS as your server-side environment, you can route tracking data securely and reliably from GA4 to Eulerian while maintaining full control over data collection and delivery.

Prerequisites

Before you begin, make sure you have:

• A server container in Google Tag Manager up and running
• An active TAGGRS account
• Administrator access to both GTM and TAGGRS
• Your Eulerian data collection domain, which is provided once you create your account

Configuration

Configure the Eulerian template

1. Log in to your TAGGRS account
2. Click GTM Templates → All Platforms Combined Template
‍
3. Choose your access method: either Live GTM Template for automatic updates or Download JSON for manual import
4. Configure the required settings:

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targetHost: Enter your Eulerian data collection domain

‍Example: sdf76df.eulerian.io

Configure triggers

To ensure data is sent correctly to Eulerian, you need to define appropriate triggers in your server container in GTM.

Global trigger (recommended)

Use a global trigger to forward all server-side events:

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Trigger type: All Events
Client: GA4

This ensures that all eligible GA4 hits are sent to the Eulerian platform.

Optional Event-specific triggers

You can also create more granular triggers for specific interactions:

Trigger purpose
Trigger type
Event name
Client
Page views
Custom Event
page_view
GA4

Purchase
Custom Event
purchase
GA4
Add to cart
Custom Event
add_to_cart
GA4
Login
Custom Event
login
GA4
Other GA4 events
Custom Event
<event name>
GA4
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Always test each trigger using GTM's Preview mode before publishing.

Publish and test

Publish the changes to your server container from TAGGRS.

Use GTM's Preview mode to verify that events are being sent correctly to Eulerian.

Useful resources

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DOCUMENTATION V1.4
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PrerequisitesConfigurationPublish and testUseful resources