Before you begin, make sure you have:
• A server container in Google Tag Manager up and running
• An active TAGGRS account
• Administrator access to both GTM and TAGGRS
• Your Eulerian data collection domain, which is provided once you create your account
1. Log in to your TAGGRS account
2. Select the product linked to your server container
3. In the GTM Templates, search for Eulerian Marketing Platform
4. Add it to the product.
1. In your product, select Set up tags.
2. Select the Eulerian Marketing Platform template
3. Configure the required settings:
targetHost: Enter your Eulerian data collection domainsdf76df.eulerian.ioTo ensure data is sent correctly to Eulerian, you need to define appropriate triggers in your server container in GTM.
Use a global trigger to forward all server-side events:
This ensures that all eligible GA4 hits are sent to the Eulerian platform.
You can also create more granular triggers for specific interactions:
purchase
Client: GA4add_to_cart, login, or other GA4 eventsPublish the changes to your server container from TAGGRS.
Use GTM's Preview mode to verify that events are being sent correctly to Eulerian.
