Migrate from Google Cloud to TAGGRS

This guide provides a streamlined migration path to move your server-side Google Tag Manager (sGTM) setup from Google Cloud to TAGGRS. Follow these steps to ensure a smooth transition and maintain data integrity.

Overview

Switching your hosting in Google Cloud to TAGGRS involves six steps:

1. Create a TAGGRS account
2. Create a new TAGGRS server container
3. Get the configuration code from GTM
4. Configure the container with TAGGRS
5. Migrate tags and triggers
6. Configure DNS and tracking

The following sections give you more detail about each step.

1. Create a TAGGRS account

2. Create a new TAGGRS server container

The reason you need to create a new server container is because Google automatically configures the server container to a Google Cloud setup and it cannot be modified later to a TAGGRS configuration. So, here is how you create a new one:

Fill in your container details and your subdomain.

Choose your server location. We recommend you choosing the location nearest to you.

3. Get the configuration code from GTM

Navigate to: Google Tag Manager → Admin → + (plus symbol).

Name the container.

Click Server and then Create to approve.

Select Manually provision tagging server and your configuration code will appear.

4. Configure the container with TAGGRS

Switch to TAGGRS dashboard and add the configuration code in the Container configuration field.

Choose your subdomain.

Using your own subdomain minimizes risk in maintaining tracking options and resistance to ad blockers. You still need to reconfigure your subdomain (just as you did with Google Cloud).
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• Keep your own subdomain: Change DNS records (Note, AAA become A records)
• New subdomain created: Add DNS records

By changing your DNS records, you make sure the data runs through TAGGRS instead of Google Cloud. These DNS records can be found in your dashboard. See how to configure your DNS with TAGGRS.

Click Continue.

Choose your plan. If you want to know all the benefits of each plan, get a quick overview in the pricing page.

Double-check all the details in the Overview and then click Create container.

The reason you need to create a new server container is because Google automatically configures the server container to a Google Cloud setup and it cannot be modified later to a TAGGRS configuration.

5. Migrate tags and triggers

Google Cloud container: Select Admin → Export Container.

TAGGRS container: Go to Admin → Import container.

For granular migration, use the TAGGRS Copy Paste tool. It automatically transfers individual tags and triggers between containers.

6. Update data flow to the server container

Once your server container is configured, update your web container to send data to the new TAGGRS endpoint. Export Container.

Add your TAGGRS subdomain to your GA4 Configuration Tag or other relevant tags to route events through your server container.

Screenshot from Google Tag Manager showing how to implement the GA4 Configuration Tag

After verifying data flow, your migration is complete. You can now explore and enjoy all the TAGGRS server-side tracking features.

Useful resources

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TABLE OF CONTENTS

Overview 1. Create a TAGGRS account 2. Create a new TAGGRS server container 3. Get the configuration code from GTM 4. Configure the container with TAGGRS 5. Migrate tags and triggers 6. Update data flow Useful resources