Set up GA4 in Google Tag Manager

Obtain Your GA4 Measurement ID

1. Navigate to your GA4 property.
2. Navigate to: Admin → Data Streams.
3. Select your web data stream and copy the Measurement ID (format: G-XXXXXXXXXX).

Create a new tag in web container

1. Open your Google Tag Manager (web container).
2. Navigate to: Tags → New.
3. Name your tag (e.g., GA4 Configuration).
4. Click Tag Configuration and select Google Tag.

Configure the Google Tag

1. Paste your Measurement ID into the Tag ID field.
2. Under Configuration Parameters, add these key-value pairs:

   • send_page_view: true
   • server_container_url: [your-subdomain]

   Note, replace [your-subdomain] with your TAGGRS server container URL).

3. Under Triggering, select Initialization - All Pages.

Why is this important? It fires earlier than All Pages triggers, ensures UTM parameters are captured reliably, prevents unallocated traffic in GA4 reports, and avoids missed events during page transitions.

Save and publish

1. Click Save to store your tag configuration.
2. Submit and publish your container changes.

Check this Server Container requirement before proceeding

Ensure you've created a server container via TAGGRS: your server_container_url must match your TAGGRS subdomain.

Troubleshooting tips

Useful resources