Server-side Tracking templates

The GTM Template Gallery by TAGGRS are developed by Server-side Tracking Implementation Experts and ready to use to accelerate deployment, enforce best practices, and support advanced tracking configurations directly within your Google Tag Manager (GTM) environment. The templates are now free to download and use for all TAGGRS users.
Gallery of Google Tag Manager templates developed by TAGGRS Implementation Experts which is available for free for all the TAGGRS users
icon of a white thunder used by TAGGRS to visually introduce Server-side Tracking
Explore the GTM template gallery
icon of a white upward arrow

Key features

• TAGGRS templates are free and ready to deploy for common and advanced Server-side Tracking use cases. Each is structured for rapid integration and minimal manual intervention.

• All templates are built by SST specialists, ensuring technical accuracy, reliability, and alignment with the latest industry standards. Experience the expert-driven design.

• Templates are customizable and extensible. You can modify and extend variables, triggers, and tags to meet your custom data flows or compliance needs.

• Templates stay consistent across multiple web properties or client environments, so you can maintain uniform tracking logic and data collection.

• Cloud-based management: Templates are managed within your TAGGRS account, supporting version control and easy access for distributed teams.

Benefits

  1. Time efficiency: Eliminate repetitive setup tasks with production-ready templates.
  2. Reliability: Reduce configuration errors by leveraging proven, peer-reviewed solutions.
  3. Scalability: Simplify multi-client or multi-property rollouts with standardized tracking logic.
  4. Compliance: Leverage templates designed for privacy regulations (GDPR, CCPA), including consent management integrations.

GTM template configuration

Download the TAGGRS template

  1. Log in to your TAGGRS accountLogin page of TAGGRS tracking app
  2. Navigate to the Template Gallery from the dashboard sidebarHomepage of TAGGRS tracking app. From the left menu "GTM templates" is highlighted
  3. Browse or search for templates relevant to your use case (e.g., Consent Mode, eCommerce events, custom API integrations)Search bar of the TAGGRS GTM template gallery. You can use it to browse the templates and pick what you need
  4. Download the template as a JSON file for GTM import, or request access via email for collaborative projects.Two methods of access and download the TAGGRS GTM templates

Import and configure

  1. Import the template into your GTM container (ensure server vs. web container compatibility).
  2. Edit variables, triggers, and tags as you need. Remove or pause unused tags to avoid conflicts (e.g. disable Cookiebot tag if not required).
  3. Add required platform codes (e.g. API keys) in the Variables section to propagate settings across all tags.

Test and validate

  1. Follow the TAGGRS testing roadmap to validate data flows and ensure correct event firing.
  2. Use GTM’s built-in preview and debug tools for troubleshooting.

Manual configuration (Optional)

For full control over the implementation, refer to the detailed documentation for custom server-side setup.

Expert tips

Template compatibility
Ensure you import server container templates into GTM Server Containers to avoid format errors.
Custom template contributions
Contact TAGGRS support to contribute or publish your own templates to the gallery.
Dynamic variables
Templates use placeholders (e.g., {{Fill in - constant - Key}}) for secure, environment-specific configuration.
DOCUMENTATION V1.3
Copyright © 2025 TAGGRS. All right reserved.
TABLE OF CONTENTS
Key featuresBenefitsConfigurationExpert tipsUseful resources