Server-side Tracking templates

The GTM Template Gallery by TAGGRS are developed by Server-side Tracking Implementation Experts and ready to use to accelerate deployment, enforce best practices, and support advanced tracking configurations directly within your Google Tag Manager (GTM) environment. The templates are now free to download and use for all TAGGRS users.
Gallery of Google Tag Manager templates developed by TAGGRS Implementation Experts which is available for free for all the TAGGRS users
icon of a white thunder used by TAGGRS to visually introduce Server-side Tracking
Explore the GTM template gallery
icon of a white upward arrow

Key features

• TAGGRS templates are free and ready to deploy for common and advanced Server-side Tracking use cases. Each is structured for rapid integration and minimal manual intervention.

• All templates are built by SST specialists, ensuring technical accuracy, reliability, and alignment with the latest industry standards. Experience the expert-driven design.

• Templates are customizable and extensible. You can modify and extend variables, triggers, and tags to meet your custom data flows or compliance needs.

• Templates stay consistent across multiple web properties or client environments, so you can maintain uniform tracking logic and data collection.

• Cloud-based management: Templates are managed within your TAGGRS account, supporting version control and easy access for distributed teams.

Benefits

  1. Time efficiency: Eliminate repetitive setup tasks with production-ready templates.
  2. Reliability: Reduce configuration errors by leveraging proven, peer-reviewed solutions.
  3. Scalability: Simplify multi-client or multi-property rollouts with standardized tracking logic.
  4. Compliance: Leverage templates designed for privacy regulations (GDPR, CCPA), including consent management integrations.

GTM template configuration

Download the TAGGRS template

  1. Log in to your TAGGRS accountLogin page of TAGGRS tracking app
  2. Navigate to the Template Gallery from the dashboard sidebarHomepage of TAGGRS tracking app. From the left menu "GTM templates" is highlighted
  3. Browse or search for templates relevant to your use case (e.g., Consent Mode, eCommerce events, custom API integrations)Search bar of the TAGGRS GTM template gallery. You can use it to browse the templates and pick what you need
  4. Download the template as a JSON file for GTM import, or request access via email for collaborative projects.Two methods of access and download the TAGGRS GTM templates

Import and configure

  1. Import the template into your GTM container (ensure server vs. web container compatibility).
  2. Edit variables, triggers, and tags as you need. Remove or pause unused tags to avoid conflicts (e.g. disable Cookiebot tag if not required).
  3. Add required platform codes (e.g. API keys) in the Variables section to propagate settings across all tags.

Test and validate

  1. Follow the TAGGRS testing roadmap to validate data flows and ensure correct event firing.
  2. Use GTM’s built-in preview and debug tools for troubleshooting.

Manual configuration (Optional)

For full control over the implementation, refer to the detailed documentation for custom server-side setup.

Expert tips

Template compatibility
Ensure you import server container templates into GTM Server Containers to avoid format errors.
Custom template contributions
Contact TAGGRS support to contribute or publish your own templates to the gallery.
Dynamic variables
Templates use placeholders (e.g., {{Fill in - constant - Key}}) for secure, environment-specific configuration.

How to choose the right tracking template?

Overview of the most popular GTM templates built by TAGGRS to make Server-side Tracking accessible to everybody

Choosing the right template doesn't have to be overwhelming. The TAGGRS tracking template gallery offers 15+ options, but the decision process is straightforward: you need one core template, plus optional add-ons based on your specific setup.

Follow this 3-step guide to select the correct TAGGRS template and avoid unnecessary rework.

1. Identify your website type

Your website type determines your starting point:

  • ‍E-commerce Webshops
    ‍    If you sell products online, your platform determines the best template. Each template aligns with the specific data structure and events for that platform. Use the E-commerce filter in the top-right corner and select your platform: WooCommerce, PrestaShop, Magento, or Lightspeed.
  • ‍Lead Generation Websites
    ‍    The Lead Gen Basic SST Setup handles conversion tracking including form submissions, downloads, and engagement events across all major advertising platforms.
GTM tracking templates for e-commerce

2. Verify your Data Layer (Shopify users only)

For Shopify stores, your Data Layer configuration is critical:

  • Using the TAGGRS App? → Select the TAGGRS Datalayer configuration
  • Using another app or custom code? → Select the Standard Shopify configuration
TAGGRS tracking template for Shopify

Verify how your data layer is generated before selecting your template. This prevents tracking gaps and duplicate data collection.

3. Add optional extensions

Your core template covers essential tracking. Add these extensions to expand functionality:

  • Consent Mode V2
    Essential GDPR compliance solution that automatically manages user consent preferences while maintaining data quality. Ensures GDPR and CCPA compliance while preserving valuable analytics insights through intelligent consent modeling.
  • Server-Side App Tracking
    Enterprise-level server-side tracking solution for mobile applications. Overcomes iOS 14+ restrictions, ensures data accuracy, and provides first-party data collection. Ideal for apps requiring precise attribution and user behavior analysis.
  • All Platform Combined Template
    All-in-one tracking solution covering mainstream and niche advertising platforms. Features built-in GDPR compliance with Consent Mode V2, advanced audience segmentation, and cross-platform attribution. Perfect for businesses running diverse marketing campaigns across multiple channels.
Add-on template for better tracking by TAGGRS

Quick selection checklist

Before finalizing your template choice:

  1. Identify your CMS: Shopify, WooCommerce, lead generation site, or other platform
  2. Verify your data layer setup: confirm which app or plugin generates your data layer
  3. Determine required extensions: add extras based on your compliance and tracking needs.
DOCUMENTATION V1.5
Copyright © 2026 TAGGRS. All right reserved.
TABLE OF CONTENTS
Key featuresBenefitsConfigurationExpert tipsHow to choose the right template?Useful resources