Server-side Tracking templates

Key features

• TAGGRS templates are ready to deploy for common and advanced Server-side Tracking use cases. Each is structured for rapid integration and minimal manual intervention.
• Expert-driven design: all templates are built by SST specialists, ensuring technical accuracy, reliability, and alignment with the latest industry standards.
• Templates are customizable and extensible. You can modify and extend variables, triggers, and tags to meet your custom data flows or compliance needs.
• Templates stay consistent across multiple web properties or client environments, so you can maintain uniform tracking logic and data collection.
• Cloud-based management: Templates are managed within your TAGGRS account, supporting version control and easy access for distributed teams.

Benefits

1. Time efficiency: Eliminate repetitive setup tasks with production-ready templates.
2. Reliability: Reduce configuration errors by leveraging proven, peer-reviewed solutions.
3. Scalability: Simplify multi-client or multi-property rollouts with standardized tracking logic.
4. Compliance: Leverage templates designed for privacy regulations (GDPR, CCPA), including consent management integrations.

GTM template configuration

Download the TAGGRS template

1. Log in to your TAGGRS account
2. Navigate to the Template Gallery from the dashboard sidebar
3. Browse or search for templates relevant to your use case (e.g., Consent Mode, eCommerce events, custom API integrations)
4. Download the template as a JSON file for GTM import, or request access via email for collaborative projects.

Import and configure

1. Import the template into your GTM container (ensure server vs. web container compatibility).
2. Edit variables, triggers, and tags as you need. Remove or pause unused tags to avoid conflicts (e.g. disable Cookiebot tag if not required).
3. Add required platform codes (e.g. API keys) in the Variables section to propagate settings across all tags.

Test and validate

1. Follow the TAGGRS testing roadmap to validate data flows and ensure correct event firing.
2. Use GTM’s built-in preview and debug tools for troubleshooting.

Manual configuration (Optional)

For full control over the implementation, refer to the detailed documentation for custom server-side setup.

Expert tips

Useful resources