Consent Tool setup

What is the TAGGRS Consent Tool?

• Track consent approval rates (granted, denied, partially allowed)
• Analyze consent data by parameter (ad_storage, analytics_storage, ad_user_data, ad_personalization)
• Visualize lost data and revenue due to consent denials Identify compliance risks and optimize consent banner performance

Key Features

• Real-time consent analytics: Instantly see how many users grant or deny each consent type.
• Granular reporting: Filter by consent parameter and segment by page, device, or geography.
• Revenue impact analysis: Quantify the effect of consent rates on conversion and revenue.
• Consent trend monitoring: Track changes in consent rates over time and after banner optimizations.

Activate the Consent Tool in TAGGRS

1. Log in to your TAGGRS dashboard.
2. Navigate to Analytics > Consent Tool.
3. Activate the Consent Tool for your property.

Connect Data streams

1. Link your GA4 or GTM server container to the Consent Tool.
2. Ensure your web container is passing consent states to the server container (see previous guide).

Configure Consent parameters

1. Select which consent parameters to track (e.g., ad_storage, analytics_storage, ad_user_data, ad_personalization).
2. Optionally, configure additional parameters for custom consent workflows.

Analyze Consent data

• View real-time consent breakdowns (granted, denied, partial).
• Use the dashboard to: Filter by consent type and page.
• Identify high opt-out pages or segments.
• Quantify lost conversions and revenue due to consent denials.

Optimize cookie banner performance

Use insights from the Consent Tool to:

• Test banner designs and messaging.
• Compare consent rates before and after changes.
• Identify technical issues with consent capture or data flow.

Best practices

• Regularly review consent analytics to spot trends and compliance risks.
• Use the Consent Tool’s revenue impact graphs to prioritize banner improvements.
• Ensure all consent states are being correctly captured and passed from your CMP to your server container.
• Document changes and improvements for audit and compliance purposes.