Consent Approval Graph

Consent Approval Graph is a feature within TAGGRS Server-Side Tracking that provides advanced consent measurement and Consent Mode V2 analytics. It allows you to measure your website’s real consent transmission and understand how traffic may be affected by consent restrictions.
After enabling Consent Mode in your tracking setup, this feature gives you visibility into what is actually being sent to Google: not just what users click in your cookie banner.
This distinction matters more than ever with Consent Mode V2 and stricter regulatory requirements.
Logo of TAGGRS Server-side Tracking: a light blue circle with two blue angle brackets
Consent Mode V2 introduces stricter requirements for ad_user_data and ad_personalization signals, particularly for Google Ads and remarketing within the European Economic Area (EEA).
Consent Approval Graph measures the actual consent signals transmitted through your tracking stack. Instead of focusing on banner interactions, it analyzes the consent state that reaches Google via parameters such as GCD (Google Consent Data) and gcs.
Consent approval analytics is a feature of TAGGRS server-side tracking software
This means you can see:
  • The % of traffic that is fully granted, partially granted, or denied
  • The % of traffic where no consent choice was made
  • How consent impacts conversion tracking.
It provides event-level insight into how consent states affect the transmission of advertising and analytics events, helping you understand how measurement and attribution may be impacted.
Consent approval analytics is a feature of TAGGRS server-side tracking software
Instead of guessing, you gain measurable proof.
Logo of TAGGRS Server-side Tracking: a light blue circle with two blue angle brackets
Consent Approval Graph does not provide or replace a cookie banner: it helps you understand the user behavior around that banner. You still need a CMP such as Cookiebot, OneTrust, Usercentrics, or another consent management solution.
Consent Approval Graph reports consent at the event level. Each event is evaluated based on the active Consent Mode parameter at the moment it was sent to Google.
In TAGGRS software the consent acceptance rate is divided per behaviour: consent granted, denied, and everything in between
The dashboard groups consent into 4 consent types, each based on a specific Consent Mode parameter:
  • Conversion measurement for ad platforms: This is based on the ad_storage parameter. It determines whether advertising storage is permitted and whether user actions can be eligible for conversion attribution in platforms such as Google Ads.
  • Retargeting and personalized ads: This is based on the ad_personalization parameter. It determines whether users are eligible for remarketing and personalized advertising.
  • Enhanced Conversions measurement: This is based on the ad_user_data parameter. It controls whether user-provided data may be used for advertising purposes, including Enhanced Conversions.
  • Analytics measurement: This is based on the analytics_storage parameter. It determines whether user interactions may be stored and used for analytics reporting in GA4.
In TAGGRS software the consent acceptance rate is divided per behaviour: consent granted, denied, and everything in between
This event-level visibility categorizes events based on the consent type and state attached to them, giving you a technically accurate view of how Consent Mode affects advertising eligibility, remarketing, Enhanced Conversions, and analytics measurement within your Server-side Tracking setup.
DOCUMENTATION V1.4
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TABLE OF CONTENTS
What Consent Approval Graph measuresEvent-level consent by consent typeHow to activate itConsent rates differencesDeeper insightsFAQUseful resources