Start for free

Set up Pinterest Tag

To begin with Pinterest Server-side Tracking, your first step is to install the Pinterest Tag using Google Tag Manager (GTM) and TAGGRS. This guide provides a detailed walkthrough of the setup process and links to further resources, ensuring your Pinterest tracking is robust against browser restrictions, ad blockers, and ready for advanced server-side integrations.

Retrieve your Pinterest Tag ID

  1. Log in to Pinterest Ads Manager.
  2. Go to Ads → Conversions.
  3. Under Pinterest Tag, select Tag Manager to find your Tag ID.

Add the Pinterest Tag in GTM

  1. In your GTM web container, go to Tags → New.
  2. Name your tag (e.g. "Pinterest Tag - All Pages").
  3. Click Tag Configuration and select Pinterest Tag from the template gallery or use Custom HTML and paste the base pixel code.
  4. Enter your Pinterest Tag ID.

Set the trigger

  1. Click Triggering and select All Pages for full-site tracking.
  2. Save the tag.

 Publish and test

  1. Use GTM Preview mode to confirm the tag fires on all intended pages.
  2. In Pinterest Ads Manager, use the Tag Helper or diagnostics to verify data collection.

What conversions can you track with Pinterest Tag?

Event name

Description

Checkout

Transaction completed

AddToCart

Item added to cart

PageVisit

Page viewed

Signup

User registration

WatchVideo

Video viewed

Lead

Lead form submitted

Search

User performed a search

ViewCategory

Category page viewed

Custom

Any custom-defined event

Logo of TAGGRS Server-side Tracking: a light blue circle with two blue angle brackets
Expert tip
After installing the base tag, configure event tags for granular tracking (e.g., purchases, sign-ups) using GTM triggers and variables.

Best practices

  • Always install the base code on every page before adding event codes.
  • Use descriptive names for tags and triggers.
  • Regularly validate tag firing and event data in Pinterest diagnostics.

Troubleshooting

Tag not firing
Check GTM triggers and Tag ID
Data missing
Confirm tag is published and GTM is deployed
Duplicate events
Use specific triggers for event tags
Copyright © 2025 TAGGRS. All right reserved.
TABLE OF CONTENTS
Retrieve your Pinterest Tag IDAdd the Pinterest TagPublish and testWhat conversions can you track?Best practicesTroubleshootingUseful resources