Configure Leadpages Server-side Tracking

Events you can track in Leadpages

Common events you can measure include:

• Page views
• Button clicks
• Form submissions (typically tracked via thank-you page triggers, element visibility, or submit button clicks, since Leadpages does not natively push data layer events for forms).

Note
Leadpages does not provide Data Layer events when filling out a form. Therefore, it is best to work with:

• Thank you page trigger
• Element visibility
• Click
• Submit button

Create your Google Tag Manager server container

1. Go to

   your free TAGGRS account.

2. In GTM, create a new server container (naming it with “Server” is recommended for clarity).
3. As Target Platform choose Server.
4. Choose Manually provision tagging server to use TAGGRS hosting (more cost-effective and flexible than Google’s default hosting).
5. Copy the container configuration code from GTM.

Setup in TAGGRS

1. In your TAGGRS account setup, paste this code under “Container Configuration” and select a subdomain for your server container (e.g. sst.yourdomain.com).
2. Save your settings.
3. Update your domain’s DNS settings as instructed by TAGGRS.
4. In your GTM server container, go to Admin > Container Settings and add the same server container URL you configured in TAGGRS.

Add the TAGGRS Enhanced Tracking Script to Leadpages

1. In your GTM web container, copy your container ID.
2. In TAGGRS, go to Get Started > Optimize > Enhanced Tracking Script.
3. Enter your GTM web container ID. Copy the generated HEAD and BODY code snippets.
4. In Leadpages, edit your landing page. Go to Settings > Analytics.
5. Paste the HEAD script into the Head Section Tracking Code and the BODY script into the Body Section Tracking Code.
6. In your GTM server container, add a new Client of type “Web container” and paste your web GTM container ID. Save and publish.

Extend your Google Tag with the server URL in your web GTM container

1. In your GTM web container, go to Tags and select your Google Tag.
2. Add a server_container_url parameter, pointing to your TAGGRS server container subdomain.
3. Now, all GA4 events in your web container will be forwarded to your server container, such as GA4 | click events.

Forward data to GA4 from your server GTM container

1. In your GTM server container, create a new GA4 tag and enter your Measurement ID.
2. Set the tag to fire when “client = GA4” to ensure all data received from the web container is sent to GA4. This ensures all tracked events are relayed from the web GTM to the server GTM and then to GA4 for analytics.

Best practices

• Use thank-you pages or element visibility triggers for form submissions, as Leadpages does not push data layer events natively for forms.
• Debug with GTM Preview mode to ensure all events are firing correctly.
• Check DNS and container URLs if events do not appear in the server container.

Useful resources