Set up Meta Conversions API Gateway

This guide walks you through setting up the Meta Conversions API Gateway to send conversion data directly to Meta (Facebook). No coding or technical configuration required.

Access the TAGGRS dashboard

1. Log in to your TAGGRS account.
2. Go to your Products.
3. Go to Meta Gateway and select Add new setup.

Frontend of TAGGRS V2: in the Product dashboard the Meta CAPI Gateway is selected to set it up

1. Log in with your Facebook account.

Connect with Meta to configure your Facebook Conversions API Gateway with TAGGRS

2. Select the Business Portfolio where you want to place the gateway.

Select the Facebook business portfolio you want to link to the TAGGRS Meta CAPI Gateway

3. Choose the Pixel to link.

Choose the Facebook Pixel to link to the Meta Conversions API Gateway with TAGGRS
Logo of TAGGRS Server-side Tracking: a light blue circle with two blue angle brackets
No Meta Pixel yet? Generate a new one. The connection is establshed automatically, with no need of manual API.

Configure Gateway details

  • Gateway name: Enter a recognizable name for your gateway.
  • Hosting location: Select the country where your data will be hosted (TAGGRS uses Google Cloud infrastructure).
  • The gateway is created automatically after configuration.
Logo of TAGGRS Server-side Tracking: a light blue circle with two blue angle brackets
Note
The hosting of the data is through Google Cloud. This means that it falls under the U.S. Cloud Act, which allows the data to be viewed by U.S. authorities under certain circumstances. If you avoid this, we recommend setting up Server-side Tracking via Google Tag Manager with our regular setting. With this solution, you choose the processing location yourself and it does not fall under the Cloud Act.

Add your subdomain

  1. Add a CNAME record in your DNS hosting to point your chosen subdomain to the TAGGRS gateway.
  2. Ensure your subdomain is configured and propagates correctly for seamless event delivery.
Logo of TAGGRS Server-side Tracking: a light blue circle with two blue angle brackets
How to implement Meta CAPI Gateway easily?
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The Meta Conversions API Gateway by TAGGRS is a fully managed, secure solution for sending server-side conversion events to Meta without the need for Google Tag Manager or custom integrations. TAGGRS handles all hosting and infrastructure, so you can focus on optimizing your marketing, not on technical setup.
DOCUMENTATION V1.3
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TABLE OF CONTENTS
Access the TAGGRS dashboardLink your Meta accountConfigure Gateway detailsAdd your subdomainUseful resources