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This guide provides a clear, step-by-step process for implementing the TAGGRS Data Enricher Tool. Many steps include links to detailed resources or demonstrative images, so you can explore further as needed. Want to dive deeper? The guide also points to advanced sources for mastering data enrichment with TAGGRS.
The Data Enricher Tool by TAGGRS allows you to automatically enhance your server-side event data with valuable information such as geographic location, device type, browser details, and bot detection, empowering you to make smarter marketing decisions and optimize user experiences.
- Active TAGGRS account
- Server-side GTM container set up and integrated with TAGGRS
1. In your TAGGRS dashboard, navigate to the Data Enricher Tool section.
2. Enable the tool for your container or property.
TAGGRS can automatically append the following data to each event:
X-GEO-Country: Visitor’s country
X-GEO-Region: Region or state
X-GEO-City: City
Device Type: Desktop, mobile, or tablet
Browser Data: Browser name and version
Bot Detection: Flags for known bots or crawlers
1. Ensure your GTM server container is configured to forward enriched events to GA4 or other analytics endpoints.
2. Map the new enrichment fields to custom dimensions or parameters in your analytics platform.
Use GTM Preview mode and analytics platform diagnostics to verify enriched data is being received as expected.
By checking the options in the Data Enricher Tool, companies can enrich their analytics. This means they better understand how different user groups interact with their site, leading to more informed decision-making and an improved user experience.
Deeper Insights: Understand user context and behavior at a granular level.
Enhanced Targeting: Segment audiences by geo, device, or browser for tailored campaigns.
Improved Bot Filtering: Exclude non-human traffic from your analytics.
Better Optimization: Refine website and marketing strategies using richer data.
The Data Enricher Tool is a server-side feature that adds extra dimensions to your analytics data, such as geo-location, device, browser, and bot activity. Once activated, it enriches every event sent through TAGGRS before forwarding to platforms like Google Analytics 4 (GA4) or your data warehouse
