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Once your account is set up and you've started using TAGGRS' GTM Server Side Tracking Hosting, you can take advantage of our Server Side Analytics. TAGGRS offers a range of Server Side Analytics features that are important for anyone looking to measure and analyze the effects of Server Side Tracking. These features include the following:
The request count table provides an overview of the requests made to a website over the last 30 days.
This data can be filtered by month, giving a clear insight into website activity over a specific period.
The calculated number of requests comes directly from activity on your website, including pageviews and deploying data clients via Google Tag Manager such as gtm.js, analytics.js, and gtag.js.
Within the TAGGRS dashboard, you can view the various types of requests occurring on your website over the past 7 days. This functionality allows you to see in detail the types of requests and where they are coming from.
The following types of requests are
distinguished:
TAGGRS provides insight into how tracking prevention mechanisms affect the data collected
This is measured by the percentage of website users using browsers known for their tracking prevention.
Tracking prevention mechanisms are features within browsers that limit or prevent the tracking of user activity across different Web sites.
These mechanisms are designed to protect users' privacy by limiting the data that can be collected by trackers.
TAGGRS can in the last 7 days can this influence and present it in statistics. These statistics show how much of your website traffic may be influenced by browsers with built-in tracking prevention. All major browsers except Google Chrome have integrated such prevention mechanisms. Therefore, the percentage is based on all visitors minus Google Chrome visitors.
The higher the percentage, the greater the impact tracking prevention mechanisms can have on the data collected, meaning that a significant portion of user activity may not be fully tracked or analyzed. This has implications for the accuracy of data analysis and may affect the effectiveness of digital marketing strategies.
Tip: If you don't yet have an account with TAGGRS and want to see the number of users using browsers with tracking mechanisms, navigate to Google Analytics 4. There, choose Reports > User > Tech details > Users by Operating System for a complete overview of the browsers used by your website visitors.
Want to know how much extra data you got by implementing Server Side Tracking? The TAGGRS dashboard provides a graph to visualize the difference in data between client side (web container) and server side (server container).
This graph is important for understanding the added value of Server Side Tracking in terms of measurability and data quality.
Comparison of Pageview Events: The graph shows the pageview events received from both the client side (web container) and the server side (server container). The difference between the two values illustrates the increase in measurability that Server Side Tracking brings. With a clear client side line and a server side line, you can directly visualize the percentage difference over the selected period.
Additional Data per Event: The graph shows the additional data collected per event thanks to Server Side Tracking. By selecting a specific event, the graph shows both the client side percentage and the additional server side percentage. This provides a clear picture of the additional data you obtain by using Server Side Tracking.
