Once your account is set up and you've started using TAGGRS' GTM Server-side Tracking Hosting, you can take advantage of our Server-side Analytics to measure and analyze the effects of Server-side Tracking. In your dashboard, you will find:
The dashboard includes flexible date filtering to control the time range of your analytics data. You can opt for preset ranges, like Last 7 days, Last 30 days, or Last 90 days, or define a fully custom date range for aggregated daily data.
For more granular inspection, the Last 24 hours filter displays data hour-by-hour across all analytics graphs, useful for validating tracking changes immediately after deployment or pinpointing data drops down to a specific hour.
The Requests graph in your Analytics provides an overview of the requests made to a website.
The calculated number of requests comes directly from activity on your website, including pageviews and data client deployments via Google Tag Manager (such as gtm.js, analytics.js, and gtag.js).
By switching the Show categories toggle in the Requests graph, you can view detailed types of requests and their sources.
The following types of requests are
distinguished:
In the Browser Analytics graph, you get insights into how browser tracking prevention mechanisms impact data collection accuracy, drawing from real-time analysis of website traffic patterns. This is measured by the percentage of users on browsers with built-in tracking prevention—features like those in Intelligent Tracking Prevention.
Select your preferred time range (90, 60, 30, or 7 days, last 24 hours, or custom) to view statistics on traffic affected by tracking prevention across all major browsers except Google Chrome, which lacks such mechanisms. So, the percentage reflects total visitors minus Chrome users. A higher percentage indicates greater data loss from untracked user activity, impacting analytics accuracy and digital marketing effectiveness.
Want to know how much extra data you gain from Server-side Tracking? The TAGGRS Server vs Client Analytics dashboard features a dynamic graph visualizing differences between client-side (web container) and server-side (server container) data, with support for both standard and custom events, essential for agencies tracking activities beyond the default event set.
Depending on your configuration, from the drop-down menu in the top-right corner, you can see events such as:
The graph displays data from both client and server sides, with distinct lines revealing the percentage increase in measurability and additional data captured server-side over your chosen period. This provides you with clear insight into enhanced data quality and completeness.
The filtering option per event is also available for the Consent Approval Graph, too. Have a look!
The number of server-side requests in TAGGRS is automatically calculated and shown in your account overview. It mainly depends on the number of clients you use (e.g. GA4, Universal Analytics), your website or app traffic (pageviews), and the number of additional events you track (such as e-commerce events). Want a detailed breakdown? See our page on Server Side Tracking costs.
