WooCommerce Data Layer Plugin

Plugin features

• Integrates easily with Google Tag Manager
• Based on the GA4 Data Layer Protocol
• Compatible with Server-side Tracking (sGTM/TAGGRS)
• Supports enhanced conversions
• "Container Details" overview in your WordPress Dashboard, to keep track on your plan and the request limit

Configuration

Download and install the plugin

1. Download the TAGGRS Data Layer plugin in GitHub.
2. Go to Code and then clicking Download ZIP.
3. In your Wordpress backend, go to Add New Plugin, upload the ZIP and unzip it.
4. Activate the plugin via the screen in WordPress.

Open the plugin settings

1. In the WordPress admin menu, navigate to TAGGRS Data Layer.
2. Access the plugin’s configuration panel.

Configure Google Tag Manager integration

1. Go to GTM Settings, enter your Google Tag Manager web container ID (e.g., GTM-XXXXXXX) in the GTM Container ID field.
2. For the Enhanced Tracking Script, you can use the same subdomain as for the server container.

Set up Enhanced Tracking Script (Optional)

If you want to use the TAGGRS Enhanced Tracking Script, add your subdomain here.

Select and configure events to track

1. Go to Events to choose which events you want to have within the data layer.
2. Enable or disable the following ecommerce events according to your tracking needs:
   • view_item_list
   • view_item
   • add_to_cart
   • remove_from_cart
   • view_cart
   • begin_checkout
   • purchase
   • sign_up

   For each event, you can further customize the data layer variables sent to GTM.

 Debug and test your setup

1. Enable Debug Mode in the plugin settings to output the data layer to your browser’s console for inspection.
2. Open your store in another browser tab and use Google Tag Manager Preview mode to verify that events are firing and data is structured correctly.
3. Use browser developer tools or the Data Layer Inspector+ Chrome extension to inspect the pushed data.

Technical benefits

Useful resources