Getting started with TAGGRS

Follow the step-by-step instructions and video to activate reliable server-side tracking and manage your first-party data securely.

We recommend checking out the Server-side Tracking Full Explanation.

Create your TAGGRS account

Create a project

Your project contains everything related to your tracking setup. Click Add new setup and configure the project.

You can choose between two options:
• Automatic setup via Google
• Manual setup.

Automatic setup via Google Sign-in (recommended)

This is the fastest and easiest way to get started. What happens automatically when you sign in with Google:

• A new server container is created in Google Tag Manager
• TAGGRS injects the server tracking tag into that container
• The container configuration code is generated and added to your project.

Configuration

1. Sign in with your Google account
2. Select the GTM account you want to connect
3. Choose the correct Web container (usually your current tracking setup).

Don’t have one yet? Create a GTM account first.

4. Choose whether to:

• Create a new server container (recommended)
• Use an existing one
• If new, TAGGRS will auto-create the server container in Google Tag Manager and add the TAGGRS tracking tag.

5. Fill in the setup details:

• Product name
• Domain / subdomain
• Preferred server location

Then click Create.

Your project is now created, and the server container has been created with the tracking tag pre-installed.

Manual setup

If you prefer full control or don’t want to connect with Google, the manual setup is available.

1. Click Manual setup
2. Fill in the following:

• Product name
• Domain / subdomain
• Server location
• Server container configuration code (which you can generate by creating a server container in GTM, as shown in the video tutorial)

3. Click Create to finalize setup.

Your project is now created.

Configure domain routing

Before data can be tracked, you need to route it through your own domain.

This will route your data through the TAGGRS server, a key step in activating your setup.

Once routing is configured, your setup is ready to start processing data.

In the next guide, you’ll learn how to configure Google Tag Manager and start sending events server side.