Configure Shopify Server-side Tracking

Prerequisites

• A Google Analytics 4 account linked to your GTM account.
• A functioning Shopify Data Layer on your website.

  Check out our guide to set up a Data Layer in Shopify.

• A TAGGRS account and server container.

  You can register for free.

• TAGGRS-managed hosting for your server container.

Set up your Shopify data layer

1. Install the TAGGRS Shopify Data Layer App from the Shopify App Store for seamless, GA4-compatible event tracking.
2. Ensure key ecommerce events (product views, add-to-cart, purchases) are pushed to the data layer.

Create and configure your TAGGRS account

1. Sign up at TAGGRS and create a new server container.
2. Update your DNS settings to point your chosen subdomain (e.g., sst.yourdomain.com) to TAGGRS, following the dashboard instructions.

Prepare Google Tag Manager containers

1. In GTM, create both a web and a server container.
2. Link your GA4 property to the web container.
3. In the TAGGRS dashboard, download the Shopify server-side tracking template (JSON files) for both containers.

Import templates into GTM

1. Import the web container template into your GTM web container.
2. Import the server container template into your GTM server container.
3. Pause or remove any unnecessary tags to avoid conflicts (e.g., legacy Facebook Pixel tags if you’re now using the Conversion API).

Configure variables and platform integrations

1. In GTM, add required variables (e.g., TAGGRS Container ID, platform-specific IDs).
2. Set up tags and triggers for platforms such as GA4, Google Ads, Meta CAPI, etc.
3. For advanced use cases, add profit tracking or other TAGGRS tools as needed.

Test and debug your setup

1. Use GTM Preview mode for both containers.
2. Add your server container subdomain to the list of container URLs in the server container settings.
3. Perform test actions (e.g., add-to-cart, purchase) and confirm events are received in both GTM and your analytics dashboards.
4. Check for correct event deduplication and data flow.

Advanced optimization

• Cookie recovery & CDN integration: Use TAGGRS tools to further reduce tracking loss from browser updates (e.g., iOS 16.4) and improve data quality.
• Profit Tracking and custom analytics: TAGGRS supports advanced tracking scenarios for deeper business insights.

  Configure Profit Tracking.

Useful resources