Set up Google Tag Manager (web + server)

Before events are actually sent through the server, you need to configure your platforms inside GTM.

At minimum, you’ll need to complete the GA4 server-side implementation to ensure your analytics data is routed via the server container. Set this up by:

• Use our pre-built GTM templates to speed up the process
• Extensive Implementation Guides
• Live Tracking Sessions: catch these on our YouTube channel for a live setup walkthrough per platform.
• Checklist: Use our Server-side Tracking Checklist so you don't miss any necessary steps for implementing Server Side Tracking.

Support resources

• Debug Series: Explore our debug series for solutions to common setup issues.
• Support Tickets and Live Chat: For immediate assistance, submit a support ticket or engage with our live chat within your dashboard.
• Updates: We keep our users up to date via our social media (LinkedIn), and you will receive monthly updates about our software in your email.

Events are now sent through the TAGGRS server and processed server side.

You’re ready to start collecting accurate, privacy-first data.

Happy Tagging!

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Support resources