Set up Snap Pixel

Create your Snap Pixel

1. Log in to

   Snapchat Business Manager.

2. Go to Business Settings → Pixels.
3. Click Create Pixel, give it a name, and associate it with the relevant Ad Account.

Copy your Pixel ID

1. After creating the Pixel, select View Pixel Events.
2. Copy your Pixel ID for use in GTM.

Add Snap Pixel to GTM web container

1. In GTM, go to Tags → New.
2. Name the tag (e.g., "Snap Pixel - All Pages").
3. Click Tag Configuration and select Snap Pixel from the template gallery or use Custom HTML if needed.
4. Paste your Pixel ID in the configuration.

Configure event type

Select the event type you want to track (e.g. page view).

Events supported by Snap Pixel

Extra tip: For general tracking, you can choose All Pages as the trigger.

Save, test, and publish

1. Save the tag.
2. Use GTM Preview mode to confirm the Pixel fires on all intended pages.
3. Publish your container.
4. Validate installation in Snapchat Events Manager.

Benefits of Snap Pixel

• Refines target audiences: With Snap Pixel, you can collect granular data to build and optimize Snapchat audiences.
• Improved conversions: Attribute actions such as purchases and sign-ups to specific ads.
• Increase ROI: Analyze performance to optimize ad spend and maximize results.

Useful resources