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Get started with TAGGRSSet up Google Tag ManagerAdd the GTM Data LayerConfigure GTM transformationsTest the setupDebuggingAnalytics dashboard
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GA4 Server-side Tracking
Setup in GTMCreate GA4 Event TagsGA4 tag setup in server containerE-commerce events in GTM
Google Ads Server-side Tracking
Install Conversion LinkerSet up Conversion TrackingConfigure Enhanced ConversionsDeploy Remarketing Tags
Facebook Server-side Tracking
Set Meta PixelImprove your EMQ ScoreInstall Meta CAPIMeta Events DeduplicationMeta CAPI Gateway
LinkedIn Server-side Tracking
Install LinkedIn Insight TagSet up LinkedIn CAPILinkedIn Events Deduplication
TikTok Server-side Tracking
Set up TikTok PixelInstall TikTok Events APITikTok Events Deduplication
Pinterest Server-side Tracking
Set up Pinterest TagConfigure Pinterest Conversions APIPinterest Events Deduplication
Snapchat Server-side Tracking
Set up Snap PixelSnapchat Conversions APISnapchat Events Deduplication
TAGGRS Tracking Tags and Tools
Tracking TagsGoogle Service Account integrationsGTM LogsProfit TrackingData Enricher ToolWebhooks TesterEnhanced Tracking ScriptMulti Domain ToolClick ID RecoveryConsent Tool
Configurations
Billy Grace Server-side TrackingLeadPages Server-side TrackingPiwik PRO Server-side TrackingCDN Server-side TrackingShopify Server-side TrackingActiveCampaign Server-side TrackingKlaviyo Server-side Tracking
Server-side Tracking for e-commerce
Shopify Data LayerShopware Data LayerMagento Data LayerWooCommerce Data LayerPrestashop Data LayerLightspeed Data Layer
Consent Management server-side
Activate Consent ModeConfigure TAGGRS with Axeptio

TAGGRS tracking tags and tools

TAGGRS offers a comprehensive suite of server-side tracking tags and tools designed to maximize your analytics, marketing, and data operations. Built for marketers, analysts, and developers, TAGGRS empowers you with data you can trust. Any proprietary tag or tool is designed to let you capture, enrich, and control your data in a privacy-first, future-proof environment, without unnecessary complexity or slowdowns.

This section provides step-by-step documentation for all core TAGGRS tags and tools, helping you unify and optimize your tracking in a privacy-first landscape.

Included tracking tag and tool guides

TAGGRS Tracking Tags

Overview and setup instructions for TAGGRS’s pre-built server-side tracking tags. Learn how to deploy and configure tags for major ad and analytics platforms, ensuring accurate event collection and attribution.

Google Service Account integration

Guide to securely connecting your server-side GTM container to Google services using a service account. Automate data flows, reporting, and advanced integrations with Google Analytics, BigQuery, and more.

Server GTM Logs

Instructions for enabling and accessing detailed server-side GTM logs. Monitor tag firing, debug issues, and ensure your tracking setup is running smoothly.

Profit tracking

Step-by-step manual for implementing profit tracking in TAGGRS. Link ad spend, revenue, and margin data for true ROI measurement and campaign optimization.

Data Enricher Tool

How to use TAGGRS’s Data Enricher to combine, filter, and augment event data on the server. Enrich conversions with CRM, product, or user data before sending to third-party platforms.

Webhooks tester

Guide to using the built-in Webhooks Tester for validating and troubleshooting webhook payloads and endpoints, ensuring reliable integrations.

Enhanced tracking script

Instructions for deploying the Enhanced Tracking Script to boost data accuracy, recover lost conversions, and support advanced use cases like enhanced conversions and cookie recovery.

Multi Domain Tool

How to set up and manage cross-domain tracking with TAGGRS. Ensure accurate attribution and user journeys across multiple domains or web properties.

Core concept

Logs

Logs in the context of GTM server-side tracking are detailed records of all incoming requests, processed events, and tag executions within your server container. These logs provide visibility into the flow of data through your server-side setup, allowing you to monitor, audit, and troubleshoot tracking implementations. Reviewing server GTM logs helps you validate that data is being received, transformed, and dispatched correctly.

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Useful resources

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Included tracking tag and tool guidesCore conceptUseful resources