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TAGGRS Documentation
Get data you can trust by streamlining your first-party data pipeline, maximizing your marketing efforts, and complying with privacy regulations through a reliable Server-side Tracking setup. It all starts with an extensive documentation written by experts to meet your tracking needs.

Server-side Tracking Documentation

This resource hub guides you through successful implementation of Server-side Tracking. You will find detailed implementation tutorials for various scenarios: switching from other platforms, setting up specific use cases (from GA4 to Snapchat) and testing your configuration before fully transitioning to Server-side Tracking.
TAGGRS documentation is regularly updated and enriched with new resources about marketing tracking, first-party data, and user consent.

Sections

Introduction

Start with the fundamentals of server-side tracking. Review essential concepts before configuring your TAGGRS tracking environment.

Setup

Comprehensive guides for implementing server-side tracking with TAGGRS, from creating a container in Google Tag Manager to testing your setup.

Shortcut

Accelerate your setup using pre-built, developer-friendly templates for common server-side tracking scenarios.

Use cases

Integrate TAGGRS with major ad platforms — Google Ads, Meta, TikTok, Pinterest, and more — using code samples and platform-specific instructions.

TAGGRS tracking tags & Tools

Detailed documentation on tracking tags and TAGGRS tools for efficient first-party data collection and advanced tracking optimization.

 User consent

Implement privacy-compliant tracking with TAGGRS consent management tools, ensuring GDPR and other regulatory adherence.

Useful resources

Find the support you need to configure your tracking stack and start getting more reliable data.
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DOCUMENTATION V1.3
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